A nationwide debt consolidation company partnered with us to generate qualified leads.
A nationwide debt consolidation company partnered with us to generate qualified leads through Facebook Ads.
Facebook Ads, Creative Services
A nationwide debt consolidation company partnered with us to generate qualified leads through Facebook Ads. Their business helps Americans struggling with credit card debt find relief through consolidation programs, but they needed a steady flow of qualified applicants to grow. Using Facebook Ads, we needed to identify and connect with people carrying $10,000 or more in credit card debt who were actively seeking solutions.
The challenge was not just finding these potential clients, but connecting with them in a way that would drive them to take action through a multi-step application process.
Initial campaigns focused purely on the financial benefits - reducing monthly payments by specific dollar amounts. While this logical approach generated leads at around $30 each, we knew there was room for improvement. The challenge was finding a message that would resonate more deeply with people struggling with credit card debt.
Through extensive creative testing, we discovered that connecting emotionally with the audience drove better results than focusing on numbers alone. We shifted from purely financial messaging to creatives that acknowledged the emotional toll of credit card debt. After testing dozens of angles and hundreds of images, we found that messages like "Credit Card Balances Keeping You Up At Night?" resonated powerfully with our audience.
This emotional connection, combined with solution-focused messaging, proved to be the winning formula.
