Enrolling prospects into transformation challenges for a local gym client.
Showcase Strength & Fitness
Facebook Ads, Ad Creative Services, CRM & Marketing Automation
Showcase Strength & Fitness partnered with us to leverage paid social advertising to boost enrollment in their transformation challenge. While they had success with organic social media, they needed a strategy to amplify their results and reach new audiences through paid advertising.
The gym wanted to scale their transformation challenge enrollments but had a modest initial budget of just $300. They needed a way to generate immediate ROI from paid social ads to justify further investment. While they were skilled at organic social media content, they lacked experience in creating direct response ads that could drive quick conversions.
We developed a laser-focused Facebook advertising strategy designed to maximize every dollar of ad spend. We created gender-specific ad campaigns with tailored creative and messaging that spoke directly to transformation goals. Multiple creative variations were tested to identify top performers. We streamlined the conversion process using Facebook's instant forms with strategic qualifying questions. By integrating these leads directly with their CRM, we ensured rapid follow-up on every inquiry.
