Functional neurology clinic sees a 600% increase in lead volume & 84% decrease in CPA.
Functional neurology clinic located in Brandon, FL looking to acquire more self-pay patients and reduce cost per conversion.
SEM, Google Ads, Landing Page Design & Development, CRO
A functional neurology clinic in Brandon, FL partnered with us to improve their Google Ads performance and reduce their patient acquisition costs. Specializing in treating complex neurological conditions, their practice needed a steady flow of qualified patients but was struggling with the high cost of generating leads through paid search. This case study shows how we transformed their digital marketing from a cost burden into a predictable source of new patient inquiries.
The clinic was spending heavily on Google Ads but seeing poor returns on their investment. At $252 per lead, their customer acquisition costs were unsustainable and preventing them from scaling their marketing efforts. Their existing campaigns lacked proper targeting and optimization, resulting in wasted ad spend and low-quality leads.
The landing pages weren't optimized for conversions, and their ad groups were too broad, failing to connect with potential patients searching for specific treatments. Without a more efficient way to generate qualified leads, the clinic couldn't grow their practice at the pace they needed.
We implemented a comprehensive campaign overhaul focused on dramatically reducing cost per lead while maintaining lead quality. First, we completely restructured their Google Ads account with tightly themed ad groups targeting specific treatments and locations.
We then redesigned their landing pages to emphasize one clear action - calling the clinic. This included simplifying the path to conversion and adding trust elements specific to neurological care.
Through strategic dayparting, we ensured ads only ran during hours when the front desk could immediately respond to inquiries. We implemented call tracking to measure both call volume and quality, while continuously A/B testing ad copy and headlines to identify messaging that resonated with potential patients. All of this was supported by aggressive bid management focused on the keywords generating the highest quality phone calls.
