Display Advertising For High Volume Newsletter Publisher
A newsletter publisher with a portfolio of sites in various content verticals.
Google Ads, Display Advertising
A successful newsletter publisher partnered with us to expand their subscriber acquisition beyond Facebook Ads. With an already successful quiz funnel driving signups, they wanted to test if Google Display advertising could deliver higher quality subscribers at scale.
Starting with a modest $5,000 monthly test budget, we needed to prove that Display advertising could match or beat their successful Facebook campaigns. The key metric wasn't just cost per lead - it was subscriber quality and engagement. Their existing Facebook campaigns were performing well, setting a high bar for any new channel to prove its worth.
We launched an extensive testing campaign across the Google Display Network. Through rigorous testing of creative elements, messaging angles, and targeting options, we identified winning combinations that could scale profitably. We tested thousands of creative variations and refined our targeting through contextual, topic, and audience testing.
Once we found winning combinations, we scaled spend aggressively while maintaining performance, eventually reaching $500K to $1M in monthly spend.
