Google Ads + Facebook Ads = 212% increase in leads and CPA reduced by 37%
A mass tort intake agency generating the highest quality mass tort cases for law firms.
SEM, Google Ads, Facebook Ads, Creative Services, CRO
A mass tort intake agency partnered with us to optimize their substantial monthly ad spend across Google Search and Facebook Ads. With a million-dollar monthly budget, even small improvements in efficiency could drive significant bottom-line impact.
“ Brian is a really nice guy who is talented, responsible, reliable and a ninja at Facebook Ads and Google Ads. I cannot recommend enough, A+++!!!”
Managing and optimizing a $1 million monthly ad spend across multiple platforms requires precision and constant attention. The agency needed to increase lead volume while simultaneously reducing cost per lead - a complex challenge at this scale. While their campaigns were performing, we knew results could be better.
We implemented a multi-platform optimization strategy focused on continuous testing and refinement. On Facebook, we maintained a steady stream of fresh creative and constantly tested new audiences, scaling the winners while utilizing bid cap optimization to control costs.
For Google Search, we rebuilt campaigns using single theme ad groups (STAG) for maximum relevance, combined with daily search term analysis to eliminate non-converting keywords. We also deployed multi-variant testing through Convert, focusing on headline and form copy optimization to improve landing page conversion rates.
